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The Yellow Affair appoints new CEO and Head of Sales & Business Development


Scandinavian based Sales Agent The Yellow Affair has appointed Karoliina Dwyer as CEO and Steven Bestwick as Head of Sales & Business Development. 

Karoliina Dwyer has had a long association working as an Executive with The Yellow Affair representing award winning titles such as Eat Sleep Die, Road North, Princess and The Carer. Recently she served as Head of Sales & Acquisitions, returning to the company after working with several European Sales Agents and most recently with Tribeca Film Festival and Kino Lorber in New York.

Dwyer will take over from previous CEO Miira Paasilinna who becomes Chairman of the Board at The Yellow Affair and was recently appointed as Managing Director of leading Nordic production company Anagram Sweden.

Steven Bestwick started his career with Mel Gibson and Bruce Davey’s Icon Entertainment International before joining The Works Film Group in 2011 representing a library of prestigious titles internationally including Ken Loach’s Sweet SixteenMy Name is Joe and documentaries such as The Cove, Anvil and Man On Wire. In the UK releases included Ain’t Them Bodies Saints, Kill Your Darlings and Bone Tomahawk.

“I am glad that we have found such a professional team to carry on the work of The Yellow Affair and am looking forward to seeing the company grow and develop”, said Miira Paasilinna.

The Yellow Affair continues to develop its relationships with various financial entities, seeking to represent new projects of artistic integrity, that boast high end production values and strong stories in the mid-range budget level.

As part of the continued growth of the company, both Executives will be based in London in an effort to increase connections with international filmmakers and financiers as the company looks to build a dynamic slate of productions across film and TV.   

“It has been a pleasure and privilege to work and grow with a company whose values I share. Taking on this new expanded role, I am very excited at the prospect of growing the company across our strong and diverse slate of films and filmmakers”, said Karoliina Dwyer.

Steven Bestwick said, “I am very pleased to join a company with well established links to production and finance in order to drive content in both film and TV but also such a willingness to adapt in order to remain successful in our increasingly challenging marketplace.”  

The company is heading to the fall markets with titles such as Fire Lily, Cloud Whispers, East of Sweden, Kiwi Christmas, Robin (New version) and upcoming projects including drama Life as a Comedian based on a novel by Jonas Gardell and directed by Rojda Sekersöz as well as Lauri Maijala’s historical Activists (Mini TV-series).

Yellow Affair Oy (Ltd) is a Finnish company with a daughter company in Sweden and owned by Visiorex Oy, Anagram Produktion Ab, Helsinki –filmi Oy and Marianna Films Oy.